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Sound designer Jun Mizumachi of HSR Studios, a New York-based audio facility, created the sound design and mixed three station IDs for HBO. “Hyper,” a 20-second spot, broke Aug. 9; “Scale” and “Micro,” both 15-second spots, were set to begin airing last week. The graphics for the three IDs were created by Picture Mill, a design company in Hollywood, Calif. HSR Studios works with feature-film, advertising, TV, radio, Internet, corporate and industrial clients.

Melville advertising and communications shop Rabasca + Co. completed production on a 30-second spot for Meenan Oil in Tullytown, Pa. The client serves about 20,000 customers in suburban Philadelphia. The commercial parodies the service a customer might encounter if he or she does not use Meenan. The work broke last week on Comcast cable stations that include ESPN, A&E Television Networks, Home & Garden Television and Lifetime, and will run through December.

Global brand-consulting firm FutureBrand was named branding agency for Palm Islands, a luxury real estate development in Dubai, United Arab Emirates. Palm Islands will comprise the world’s largest man-made island. It will include 2,000 luxury villas, 40 boutique hotels, retail establishments, yacht marinas, a luxury spa and a marine park. The project is expected to be completed in four years. The agency, which has already begun work on the client’s positioning and identity, will launch Palm Islands to buyers next year. FutureBrand, a unit of The Interpublic Group of Cos., is based in New York.

Big Foote Music composer and bass player Paul Riggio provided the soundtrack for “Hairnet,” a 30-second spot for Smirnoff Ice vodka coolers that was created by J. Walter Thompson in New York. The spot broke in mid-July. Separately, the New York company’s Sherman Foote composed the score for “Baby,” a 30-second spot created by Mullen/LHC in Winston-Salem, N.C., for Midway Airlines. That commercial also broke in mid-July. Big Foote Music provides music and sound design for national advertisers and brands.

Public relations firm Connors Communications was hired by Deloitte & Touche’s Tri-State Area Technology & Communications Practice. The New York-based practice works with technology and commu nica tions clients, both Fortune 100 and emerging companies, in Connecticut, Long Island, New Jersey, New York City, and Rockland and Westchester counties in New York. Connors will promote the practice’s expertise in the software, hardware, systems-integration, biotechnology, telecommunications, and media and publishing industries to the tristate-area press. Professional-services firm Deloitte & Touche is based in Wilton, Conn., and is the U.S. national practice of Deloitte Touche Toh matsu. Connors, which specializes in emerging technologies, is headquartered in New York and has offices in San Francisco, Los Angeles and London.


Integrated-marketing agency Gillespie was retained by wireless provider SunCom and nonprofit volunteer organization Catholic Relief Services to create advertising and marketing programs. Gillespie will create a direct marketing campaign for Arlington, Va.-based SunCom with the aim of increasing loyalty among current customers and acquiring new ones. The effort will target the client’s 14-state region. The Princeton-based shop plans a fall launch for Baltimore-based Catholic Relief Services’ print, radio, TV and online campaign; the goal of this work is to attract a younger audience to become involved with the organization. Gillespie will target areas with a high volunteerism rate, including college campuses. The two accounts are worth an estimated $8 million-plus in billings. Gillespie is a unit of The Interpublic Group of Cos.

The MWW Group was hired by Citadel Technology Holdings to provide public relations and financial media relations counsel, as well as manage new-product rollouts for the client’s Citadel Technology privacy- and security-software line. East Rutherford-based MWW specializes in investor relations, financial communications, consumer and B2B public relations and marketing, e-business and technology, community relations, crisis management, public affairs, corporate communications, and health-science and social marketing. The agency also has offices in New York, Trenton, Los Angeles, Chicago, Washington and Seattle.

Source : https://www.adweek.com/brand-marketing/agency-news-51449/

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